In response to technological advancements, our department focuses on diverse teaching and research areas that integrate creative design principles with cutting-edge digital technologies. The main teaching and research areas include:
1. Visual Storytelling for Film and Animation
2. Branding and Marketing Communication
3. Interactive Media and User Experience (UX) Design
4. Printing and Digital Publishing Technology
5. Data Visualization and Information Graphics Design
6. Visual Effects for Film Production
7. Augmented Reality (AR) and Virtual Reality (VR) Content and Technology
8. Visual Color Engineering
9. Artificial Intelligence Generated Content (AIGC)
10. Project-Based Learning and Industry Collaboration
*Our department also offers professional internship courses.
**The department is part of the teacher education program.